top of page

Privacy Policy

Last Updated: June 2, 2023


This Privacy Policy (“Policy”) explains how Humelan PBC. ("Humelan ,” "we,” “us,” “our”) collects, uses, and discloses information from and about you, and your choices regarding such information. This policy applies to our websites, (the “Website” or “Websites”), and to our mobile applications (collectively, the “App”or “Apps”) and other digital properties that link to this Privacy Policy. Collectively, the Websites, Apps and other digital properties are the “Services.” 


This Policy only applies to the Services and does not apply to any websites, apps, or other services that we do not own or control. It also applies to personal data we collect offline, such as if you contact us by phone for support or at conferences or other events.


By using or otherwise accessing the Services, you acknowledge the applicability of this Policy. Please read this Policy carefully to understand our practices regarding your information. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using the Services, you agree to the terms of this privacy policy.   

Information We Collect

Depending on how you interact with the Services, we may collect information directly from you, automatically, and/or from other sources.


1. Information You Provide to Us

We collect information directly from you when you use the Services, such as when you create an account, provide feedback, schedule an appointment, place an order, sign up for emails, engage with customer service, respond to surveys or quizzes, post on the Services, or grant our Apps access to your photos or other information. The following describes common types of information you may provide to us.


  • Contact information, such as name, email address, phone number, and physical address.

  • Account and profile information, such as your login information, preferences, and areas of interest, and any information you choose to include in your profile, such as biographical details, occupation, country, photograph, your profiles on social networks, information about your or others’ medical condition that you choose to share. Providing profile data is voluntary and you can update or delete such data at any time. You may provide this information when you create and use your account. 

  • Demographic information, such as your gender, birth date, ethnicity, and marital status. 

  • Order information, such as your billing and shipping address, the contents of your order, your transaction history, and payment information such as your debit or credit card number and expiration date. 

  • User content, such as comments, posts, stories, text, videos, messages, direct messages, photos, posts, polls, ideas, reviews, feedback, attachments and any associated metadata  or other content that you submit or otherwise make available through the Services. This content may be viewable by other account holders or the public and may be associated with account information like your username, depending on the nature of the Services and where you choose to make the content available.  

  • Communications, including, but not limited to, any information that you provide to us (1) in an email, when you communicate with us through the Services, when you contact us with questions, feedback, or otherwise, during a customer service interaction, or at an event; (2) on social media by, for example, liking or sharing our post; or (3) in response to a survey, quiz, or sweepstakes; 

  • Information from your device or other apps that you provide to the Services or grant permission for an App to access, such as your photos or content from your device’s camera, your calendar, and fitness app information.

  • Health-related information, such as information about your health status, condition, or diagnosis; medications you are taking; the type of care you are seeking; your sex life and sexual orientation; and information related to scheduling medical appointments. 

  • Location information, which may include your general location inferred from your IP address or information that identifies the precise location of your mobile device (when you agree to allow an App or Service to collect this). 

  • Research data that you provide when you agree to participate in our surveys, polls, and other research activities, including your survey responses, your demographic information and your educational, medical or financial background information.

  • Marketing preference data, such as your preferences for receiving our marketing and other communications.

  • Information requested by lead and order forms, such as contact and payment information (as described above) as well as other information such as military status or information relevant to providing insurance (such as car make and model).

  • Other information that we may collect which is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

  • Any other information you provide to us.

You are not required to provide us with any information about yourself. However, if you do not provide us with certain information, the Services will not function as intended or you will be unable to access certain features. For example, if you do not provide us with your name and email address, you cannot create an account.

Some of the information we collect, such as health-related information, may be considered “sensitive” under some laws. Where relevant, this is discussed in Regional Privacy Notices. Please consult the privacy notice for your region for more information.

2. Information We Collect Automatically

We collect some kinds of information automatically when you interact with the Services, including, but not limited to:

  • Device information, such as IP address; information about your device hardware such as its type; information about your device’s software, including its operating system; browser type, screen resolution, version, and language; time zone; unique device identifiers (including identifiers used for advertising purposes), RAM and disk size, CPU usage, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G) and advertising identifiers such as mobile advertising ID.

  • Usage information about how you interact with the Services, such as the date and time you interacted with the Services, pages viewed, links clicked, the time spent on each page, the websites or apps you visited before and after you visited the Services, search history, and the content you post to the Services.

  • Location information, as described above.

We and other parties may use cookies and similar technologies to collect and store some of this information.For more information about the use of cookies and similar technologies on the Services, Cookies, Analytics, and Advertising below.

3. Information We Collect from Other Sources

We may collect information about you from other sources, such as:

  • Our affiliates, if you use or otherwise interact with their services.

  • Log-in services and social network connections. If you access the Services through a third-party connection or login (e.g., through a social network), you may allow us to have access to and collect certain information from your social network profile, which may include account and profile information, your posts, “likes,” and “shares,” and your list of friends, depending on your account settings on such services. If you do not wish for us to access this information, do not use a third-party connection to access the Services. Please see the terms and privacy policies of social media networks you use for information about their privacy practices and about how to adjust your settings.

  • Credit reporting services. For certain offerings in the Services, we may collect information from credit reporting services in order to comply with applicable law and facilitate your transactions.

  • Data providers, such as information services and data licensors.

  • Research partners, such as universities, companies and other organizations with whom we partner on research initiatives.

  • Other parties. We may collect additional information about you to supplement information we collect in other ways (such as demographic, contact, and statistical information) from parties such as business partners, marketers, advertising networks, data providers, analysts, public databases, and other parties

How We Use Your Information

We use the information we collect for a variety of purposes, which may vary depending on the type of information and how you interact with the Services. These purposes may include to:

  • Provide, operate, improve, and maintain the Services and our business, including to register your account and run our business. 

  • Personalize the Services, including by remembering your preferences.

  • Establish and maintain your user profile on the Service;

  • Conduct analysis and research related to the Services, including to understand use of the Services.

  • Improve and enhance the Services, including by developing new features.

  • Develop new products and services.

  • Communicate with you about the Services, your account, services you have requested, your customer service requests or other inquiries, including by sending announcements, updates, security alerts, and support and administrative messages;

  • Provide support for the Service, and respond to your requests, questions and feedback.

  • Advertise and market the Services and other products or services to you as described more fully below. 

  • Conduct surveys, sweepstakes, and similar activities.

  • Maintain security and prevent fraud.

  • Enable security features of the Service, such as by sending you security codes via email, and remembering devices from which you have previously logged in;

  • Verify your identity or authenticate you.

  • Comply with applicable laws, regulations, and other legal process and procedures.

  • Exercise our legal rights (including by enforcing our terms and policies), detect and prevent illegal activity on the Services, or protect the rights, property, or safety of Humelan, our users, our employees, or others.

  • Audit our internal processes for compliance with legal and contractual requirements and internal policies; 

  • Research and development. We may use your personal information to offer opportunities to participate in research surveys and other activities, conduct research and development, and develop user profiles and segmentation to provide you with personalized resources and opportunities. As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

  • Marketing and advertising.  We and our third party advertising partners may collect and use your personal information for marketing and advertising purposes:

    • Direct marketing. We may send you Humelan-related or other direct marketing communications as permitted by law, including by email. You may opt-out of our marketing communications.

    • Interest-based advertising.  We may contract with third-party advertising partners to display ads on our Services and other online services. These partners may use cookies and other technologies to collect information about you (including the device data and online activity data described above) over time across our Service and other online services, as well as your interaction with our emails. They use that data and other information they collect to try to help advertisers reach their desired audience on the Services and/or tailor the ads you see on the Services and other online services to your interests. You can learn more about your choices for limiting interest-based advertising, in the Cookies, Analytics, and Advertising section below.

We may combine the information we collect through the Services with information we collect automatically or receive from other sources and use such combined information in accordance with this Policy. We may also aggregate and/or de-identify information we collect in such a way that it cannot reasonably be linked to you or your device. We may use such aggregated and/or de-identified information for any purpose, including for research and marketing purposes, and may disclose such information in any way. platform, Cookies, Analytics, and Advertising


Our company is hosted on the platform. provides us with an online platform that allows us for example to publish our content, create and manage groups and forums, as well as host some of our other Services. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.  

2. Cookies 

We and other parties may use cookies and similar technologies like pixels (also known as clear GIFs) to collect your data. A cookie is a small text file that web servers place on your device, designed to store basic information and to help websites and apps recognize your browser. Cookies serve a variety of purposes, such as helping you navigate and interact with the Services, making your experience of the Services more relevant and personalized, helping us analyze use of the Services, saving your preferences, authenticating you, and enabling certain kinds of advertising. The cookies on the Services may be set by us (first-party cookies) or by third parties (third-party cookies). We may use session cookies (which are deleted when you close your browser) and persistent cookies (which stay on your browser or device for longer). We may also use pixels in emails you receive from us to record actions such as whether you open an email or click a link in it. 

To adjust your cookie preferences generally, please consult the “Help” section of your browser for information about how to adjust your browser settings to notify you when a cookie is being set or updated or to block cookies altogether. Any preferences you have exercised in this way will only apply to the specific device/browser on which you made them, so if you want these preferences to apply when you access the Services from a different browser or device, you will need to make these preference choices in that specific browser or device. If you block or disable certain cookies, the Services may not function as intended and you may not have access to certain features or functions. Some cookies are strictly necessary for the Services to function, meaning that you cannot opt out of them. You can find more general information about cookies here

If you are a resident of the European Economic Area (“EEA”) or the United Kingdom (“UK”), please see the EEA/UK Privacy Notice below for more information about our use of cookies.


3. Analytics

We and third-party web analytics services, including Google Analytics, may use cookies and similar technologies on the Services for analytics purposes. You can find more information about Google’s analytics practices here

To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here. Any preferences you have exercised through these methods will only apply to the specific device/browser on which you made them, so if you want these preferences to apply when you access the Services from a different browser or device, you will need to install the browser add-on or otherwise indicate your preferences in that specific browser or device.

4. Online Advertising

On the Services, we may allow third-party cookies and third-party advertising technologies (e.g., ad networks and ad servers such as Google’s ad services) that use cookies and similar technologies to deliver relevant and targeted advertisements and other content to you on the Services and on other websites you visit and applications you use. These ads may be based on the content of the page you are visiting, automatically collected information, information you provide, and other information about you. These ads may also be based on your current activity or your activity over time and across other websites, and may be tailored to your interests.

If you are interested in more information about tailored advertising and how you can generally control cookies from being put on your computer or mobile browser to deliver tailored advertising, you may visit the Network Advertising Initiative's Consumer Opt-Out Link and/or the Digital Advertising Alliance's WebChoices Tool to opt out of receiving tailored advertising from companies that participate in those programs. For region-specific opt-out options, please see Regional Privacy Notices below.

Please note that you may still see ads on the Services or ads for the Services on other websites or apps, but these ads may not be tailored to you. We do not control any of the above opt-out links and are not responsible for any choices you make using them or their continued availability or accuracy. Any preferences you have exercised through these methods will only apply to the specific device/browser on which you made them, so if you want these preferences to apply when you access the Services from a different browser or device, you will need to indicate your preferences in that specific browser or device.

5. Mobile App Advertising

You may receive tailored in-app advertisements when using our Apps or other mobile apps. We may use vendors or other parties to deliver ads on mobile apps or for mobile app analytics. The operating system of your device provides instructions on how to prevent the delivery of tailored in-application advertisements. Please review these instructions and/or your device settings for more information on how to control in-app advertisements. We have no control over how and to what extent your operating system allows you to control tailored in-app advertisements.

6. Do Not Track

Do Not Track (“DNT”) is a privacy preference that is available in certain web browsers which you can learn more about here. We, like many other Services, do not currently recognize or respond to browser-initiated DNT signals. Please note that DNT is different than the user “preference signal” referenced in the “Your Rights and Choices” section below, which is a browser-based control that indicates whether you would like to opt out of processing of your information for certain purposes, such as the “sale” of your information or the disclosure of your information for targeted advertising purposes, as defined under applicable laws.

How We Disclose Your Information

We may disclose the information we collect from and about you in the following ways:

  • Personnel. Our employees, contractors, and other personnel have access to your information as needed to provide the Services. 

  • Affiliates. Information you provide to one of our Websites or Apps may be disclosed to our other Websites and Apps. We may also disclose your information to our corporate affiliates (joint ventures).

  • Vendors. We may disclose or provide access to your information to vendors that provide services on our behalf, including website hosting, data storage, analytics, research, marketing and advertising, payment processing, security, data enrichment, content, contests and similar offerings, and other services. 

  • Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

  • Business partners. We may compile and share with our research partners and other business partners information that you make publicly available on the Service (e.g., all posts in a certain time period by users posting about a particular medical condition). We may also share information you provide when you participate in our surveys or other research activities with our research partners and other business partners as described to you when we collect that information. We may share the Content you submit to us for republication on our partners’ websites. 

  • Advertising. Third party advertising companies that collect information about your activity on the Service and other online services to help us advertise our services. 
    We may share certain data with Advertising platforms, such as Google and Social Networks such as Twitter, Facebook, LinkedIn and Snapchat to allow us to target existing users and customers with highly relevant advertising campaigns. For the purposes of such campaigns. We may share a unique code (such as a hashed email address) with the applicable Advertising platform in order for that identifier to be matched against existing users of the relevant Advertising Platform and to identify potentially relevant audiences for targeted advertising. We may use services such as Google Ads’ Customer Match, LinkedIn Matched Audiences, ID5, LiveRamp, and Facebook Custom Audiences for these purposes. In addition to advertisements for our own goods and services, we may also facilitate third parties to advertise their own goods and services including by targeting those advertisements to those that might be most interested in them. These advertisements may be shown within our Services. In order to provide advertisements relevant to you, your IP address may be used, as well as your operating system and device type. Information about your particular device will be used to show you advertisements which work properly on that device.

  • Business transfers. In the event of a sale of some or all of our assets, merger, reorganization, dissolution or similar event, including during negotiations of such an event, your data may be part of the transferred assets.

  • Legal compliance. We may disclose your information if required to do so by law or legal process, or in the good faith belief that disclosure is reasonably necessary to (1) comply with a legal obligation, (2) protect and defend the rights, property, or personal safety of ourselves, our personnel, users of the Services or the public, (3) obtain legal advice, or (4) protect against legal liability. This includes disclosures for fraud prevention.

  • Authorities and others. Law enforcement, government authorities, crisis lines and private parties, as we believe in good faith to be necessary or appropriate for the purposes described above. 

  • Other users and the public. Your username and profile picture are visible to the public and other users. Content that you post on the Service, including personally identifiable or medical information, is visible to other users and to the public as well in public communities. Any information you allow to be visible to the public or other users can be collected and used by others. We cannot control who reads the information that you make viewable or what they may choose to do with it.

  • With your consent. If you consent for us to disclose your information, we may do so consistent with your consent. 

You may choose to post or otherwise provide information to the Services in such a way that other parties can view or access this information. For example, if you interact with the Services via social media platforms or use “social features” on the Services (e.g., Facebook plugins), such social media platforms may have access to information about you. If you participate in community forums, others may have access to information submitted or otherwise posted on those forums. Your choice to disclose information in these ways is not a disclosure of your information by us.

Your Rights and Choices

  • You can log in to your user profile and correct, amend, or delete information about yourself

  • Declining to provide information. We need to collect personal information to provide certain services.  If you do not provide the information requested, we may not be able to provide those services.

  • Third party platforms. If you choose to connect to the Service through your social media account, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third party platform, that choice will not apply to information that we have already received from that third party.

  • If you do not agree with our policies and practices, your choice is not to use our Services.

  • Your Choices About Marketing Communications and Push Notifications

Email. Subject to any applicable legal requirements, if you provide us with your email address, we may send you marketing and promotional communications on behalf of ourselves and other parties (this may include, for example, offers from our partners). You may opt out of these emails using the “Unsubscribe” instructions in such emails. Please note that it may take some time to process your request, consistent with applicable law. If you unsubscribe from marketing and promotional emails, you may still receive administrative and service-related emails from us, such as emails regarding your account and updates to our terms or policies.

Text/SMS. Subject to any applicable legal requirements, if you provide us with your mobile phone number, we may send you text/SMS-based marketing and promotional communications. To opt out of these communications, reply “STOP” or “UNSUBSCRIBE”.

Direct Mail. Subject to any applicable legal requirements, if you provide us with your physical address, we may send you marketing and promotional communications via direct mail. To opt out of these communications, please email us at the address in the “Contact Us” section below. Please put “NO SNAIL MAIL” in the subject line and include your name and the address where you are currently receiving the communications you want to opt out of receiving. Please note that it may take some time to process your request, consistent with applicable law.

Push Notifications. Our Apps may send push notifications to your device. You can disable these notifications and adjust your notification preferences via your device settings.


We retain your information for as long as is necessary for the purposes for which it is collected and processed. These periods vary depending on the nature of the information, your interactions with us, and the purposes for collection and processing.

When the purposes for which we processed your information have concluded, we will either permanently delete or destroy the relevant information or anonymize it such that it no longer identifies you.


We use reasonable efforts to protect your information from unauthorized access, use, or disclosure, but we cannot guarantee the absolute security of your information because no method of transmission over the Internet or electronic storage is fully secure.

You can improve the security of your information and any accounts you have with the Services by creating strong passwords that only you know, closing accounts after you are done using them on shared devices, and not accessing the Services over unsecured networks. You are solely responsible for any activity that occurs through your account, whether or not you authorized the activity. Please notify us if you become aware of unauthorized use of your password or account. 


a. International users

We are located and process your information in the United States and elsewhere. We and our vendors may process your information in the United States and other locations, where privacy protections may not be the same or as strict as the protections in your country of residence. By using or otherwise engaging with the Services, you acknowledge and consent to us transferring and processing your information in the United States and anywhere else that we and our personnel, affiliates, or vendors are located. 

b.Third-party links

The services may contain links to third-party websites, apps, or other services. This Policy does not apply to the privacy practices of other parties or their websites, apps, or other services. Before engaging with another party, please review their privacy policy.

c. Children’s privacy

The Services are not intended for use by children. We do not knowingly collect “personal information” (as defined in the U.S. Children’s Online Privacy Protection Act) from children under the age of 13. If we learn that someone under 13 has provided us with their personal information, we will use reasonable efforts to remove that information from our databases as required by applicable law.

d. Changes to this Policy

We may update this Policy from time to time. When we do so, we will post the updated Policy here with a new “Last updated” date. By continuing to use or otherwise interact with the Services after an update to this Policy is posted, you agree that we may process your information in accordance with the updated Policy.

Contact Us

If you have questions about this Policy or our privacy practices, please email us at or contact us using one of these methods: 

Humelan, PBC. 

391 Wilmington Pike, Ste 3# 262
Glen Mills, PA 19342


Regional Privacy Notices

This section contains information for users from specific regions as required by the applicable laws of those regions.

EEA/UK Privacy Notice

This EEA/UK Privacy Notice applies solely to residents of the EEA and UK and supplements the Policy.

1. Our status and contact information. For purposes of EEA and UK law, we are the “controller” of the “personal data” we collect under this Policy, as such terms are defined in EEA and UK law. 

When you provide personal data to our pages on social media platforms, those platforms may also be controllers of such personal data. Please consult the privacy policies of these platforms for more information.

2. Legal bases for processing personal data. We rely on the following legal bases to “process” the personal data described in Section 1 of the Policy (where “process” and its cognates refer to collection, use, disclosure, and other operations performed on personal data):

  • Contractual obligations. We may process personal data to honor our contractual obligations to you.

  • Legitimate interests. In some cases, we process personal data on the ground that it furthers our legitimate business interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, such as customer service, certain promotional activities, analyzing and improving our business, providing security for our Services, preventing fraud, and managing legal issues.

  • Legal compliance. We need to use, share, and disclose information in certain ways to comply with our legal obligations. This includes processing personal data subject to tax, financial, or other governmental regulations.

  • With your consent. Where required by law and in some other cases, we process personal data on the basis of your consent. You may withdraw your consent at any time by emailing with the subject line “Revoke Consent” and explaining the personal data and processing activities for which you want to revoke consent.

3. Your rights. EEA and UK residents have the rights listed in the “Your Rights and Choices” section of this Policy. In addition, as provided in applicable law, you may have the right to request that we:

  • Provide you with a copy of the personal data that you have provided to us in a commonly used, machine-readable format, and/or transmit such personal data directly from us to another controller, where technically feasible.

  • Restrict our processing of personal data (i) if the processing is unlawful, (ii) if we no longer need to process the personal data, (iii) while we verify the accuracy of personal data when you have contested its accuracy, or (iv) when you object to processing based on legitimate interests.

To exercise any of your rights please use the contact form, or email address provided in the “Contact Us” section of this Policy.

As with requests to exercise other rights, please note that certain personal data may be exempt from these requests. We may need to take reasonable steps to verify your identity before responding to certain requests, as described in the “Your Rights and Choices” section of this policy.

If you believe our processing of your personal data infringes EEA or UK privacy laws, you also have the right to lodge a complaint with a supervisory authority, in particular in the country of your habitual residence, place of work or place of the alleged infringement. However, we encourage you to contact us first to resolve any questions or complaints.

4. Our use of cookies. EEA and UK law requires us to provide you with more detailed information about the types of cookies we use on the Services. 

  • Strictly Necessary cookies. These cookies enable you to use our Services. These cookies are essential to enable you to browse our Services and use certain features. Disabling them may prevent you from using certain parts of the Services. These cookies also help keep our Services safe and secure.

  • Preference cookies. These cookies store information such as your preferred country and language selection, login data and website preferences. Without these cookies, our Services may not be able to remember certain choices you've previously made (such as a saved country / language preference) or personalize your browsing experience by providing you with relevant information. These cookies can also be used to recognize your device so that you do not have to provide the same information more than once.

  • Performance cookies. These cookies collect information about how you use our Services such as which pages you visit regularly. These cookies are used to provide you with a high-quality experience by doing things such as tracking page load, site response times, and error messages.

  • Targeting / Advertising cookies. These cookies gather information about your use of our Services so we may improve your experience and provide you with more relevant content and advertising. They are also used to gather feedback on customer satisfaction through surveys. They remember that you've visited our Services and help us understand usage of our Services. Some of these cookies are from other parties that collect information about users of our Services in order to provide advertising (on our Services and elsewhere) based on users’ online activities (so-called "interest-based advertising") on our Services and elsewhere online. The other parties involved in interest-based advertising collect internet browsing information (e.g., websites visited, time of visit) across different websites and over time, and they may use the information they collect on our Services to provide you ads (from us and other companies) across the internet.

bottom of page